Throughout my career I have been asked one specific question more than any other, 'What does a Casino Host do'. It has become very difficult to answer. My best answer was 'I assist the casino's profitability' which has been followed by a 'what''?
If you Google Casino Host, if you have been pages of definitions, job descriptions, how to become a Host. It is even indexed by Wikipedia! The position even has several names; Casino Host, Player Development Executive, Executive Casino Host, Marketing Executive. The position falls within the marketing department and in most cases reports to The Director of PLayer Development who consequently reports to your VP of Marketing.
Most casino players have not met a number, determine if they have a host or qualify for a host. Some casinos could have a link underneath the Gaming tab that will introduce the Hosts to the property having a contact email. Other casinos will give you an exact play level you need to achieve when you will be assigned a number. As stated inside a previous article, the Players Club brochure will explain at what tier level you may be eligible for a number. Unless you are a very large player, you have probably never met your host, or even know if have one. Until he or she calls you to definitely introduce themselves and invite you time for the property. Better generally known as Telemarketing.
The casinos use a data base of guests that have acquired a players card. The program utilized shows your play. For example; if you are a slot player it shows total coin-in/coin-out along with your value to the casino. For tables it shows total buy ins, average bet and time played. This is displayed in 'trips'. Which is daily you check out the casino. It also shows what your value towards the casino may be if made more trips.
Making more trips to a casino will depend on your loyalty, the buyer service you receive, maybe if you believe lucky at the home, direct mail offers from a property, location and I am sure a great many other factors. What if you have a personal casino host that greeted you within your visits, took care of amenities and room reservations on your trip and made you feel comfortable on your stay? You might be a bit more loyal compared to that property. Guests like to own a 'contact' in Las Vegas, Atlantic City or wherever you travel to gamble. Even local casinos have a host program.
If you happen to be gambling at, or frequenting a home on a regular basis and spending some money, you have a host! You are on someone's list and should be acknowledged. I know it doesn't happen. The business is different. It is a bit more about telemarketing and achieving you in the door. Personal customer service has become placed on more info the back-burner. A good host will make the time to meet and greet his guests, it doesn't matter what the ADT. Everyone wins on this scenario. As a player you possess a contact plus a go-to person and will probably visit more frequently, receive more comps and progress up a tier or two while using players club. The casino may have an increase in play within you.
A month or two ago I decided to try a casino in the large chain of local properties that I weren't to in most time. I held the best tier card with the time I was playing there and was not ever greeted. I went the members club, received my new card and played a lttle bit. The overnight I received a message from a bunch thanking me for returning and welcoming me back. I replied for the email asking why I was never greeted before and why I should return. I never received a reply. Would you visit this property again?
As stated before, if you are spending a qualifying amount of money and time, you have a host. If you're feeling you deserve one, ask a slot floor individual that is the host available and meet with them. Be cordial, polite and expect some customer support. It is their job